Business Models and Growth
Would This Business Survive If Every Customer Bought Once?
Repeat purchase and referral are different economic engines with different capital logic. Most enterprises instrument and forecast the one they lack.
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Business Models and Growth
Which Frictions Are You Profiting From Tolerating?
Some customer irritations are revenue lines. Each is an option written against you, and whoever removes it first chooses the timing and keeps the customer.
Business Models and Growth
When You Put a Margin Between the Enterprise and a Function
Outsourcing prices the part of a function someone could describe. The unspecified remainder stops the day a margin is interposed, and it was often why the function mattered.
Business Models and Growth
From Producer to Orchestrator
Some enterprises stopped making things and started orchestrating projects. The model moves where margin sits, and imports a failure profile along with it.
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