EraNorth Insights

Decision-grade thinking for complex work.

Professional knowledge and strategic perspectives across strategy, projects, operations, engineering, transformation and business performance.

When You Chose a Position, Did Every Function Change — or Only Marketing?

A market position is a commitment that reprices purchasing, quality, hiring and technology. If only the messaging changed, the position was never chosen at all.

brand architecturecapital allocationcompetitive strategyenterprise transformationoperating modelpositioning

Business Models and Growth

Which Frictions Are You Profiting From Tolerating?

Some customer irritations are revenue lines. Each is an option written against you, and whoever removes it first chooses the timing and keeps the customer.

business modelscompetitive strategycustomer experiencedecision rightspricingproduct governance

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