EraNorth Insights

Decision-grade thinking for complex work.

Professional knowledge and strategic perspectives across strategy, projects, operations, engineering, transformation and business performance.

An Expected Value in a Ranking's Clothes

Multiplying probability by impact is an expected-value calculation used as a ranking rule. It is correct only for an enterprise indifferent to variance.

decision rulesexpected valueprioritisationrisk appetiterisk scoringvariance

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